Professional business logo design and event logos

Having a professional business logo and a consistent business identity builds trust with your customers and makes it easier for them to buy from you. As customers come to recognize and rely on your brand, you'll build equity for future business growth.

The hallmarks of a strong identity

When you hear the word "swoosh", what comes to mind? If you thought of the Nike brand, you have just experienced the power of brand identity. Brand identity goes beyond your business logo, and a compelling, memorable identity is built on knowing your company, its mission, its vision and its competitors.

Brand identity starts with strategic questions

Before you jump in and hire a logo designer, ask yourself a few questions that will help guide the design process to create a strong business identity.

  • What is the mission of your business?
  • If there was one message you would want to communicate about your business, what would it be?
  • Why was your company created?
  • What methods do you use to market your products and/or services?
  • Who is your target market? Is it a niche market, a broad market or a regional market?
  • How do you want to be perceived by your different categories of customers?
  • Are there trends and changes in your industry that may affect your future branding opportunities?

Once you have answered these questions, try to come up with three or four words that best describes your business. These words will form the basis of your brand identity and will be the starting blocks of designing the perfect logo.

Creating a distinctive look

There are several aspects of your logo to consider after the initial brainstorming is completed. What color palette works with your industry? What font styles communicate your companies mission? Is it a bold, san-serif font that says "strength" or a classy serif font that says "elegance"? The choices you make should resonate with your audience and be appropriate for their tastes. A skateboard manufacturer would have an entirely different set of criteria than a denture manufacturer.

Test, refine, repeat

When you have initial logo concepts, let other people in your company review them and get input from your target market. Also review the designs for legal ramifications and trademark issues. Refine the designs based on your collected input and test them again.

How does the logo appear larger than life (on a billboard for instance)? Does it work in both color and blank-and-white? Does it look as good online as it does in print? Are the colors only temporarily in style? If your company operates internationally, how might the logo be translated or interpreted in other countries? When you have a logo that receives positive responses to these questions and communicates the essence of your company, you have the logo you need.


If you are interested in getting a new custom logo for your existing business, start-up business or home-based business, contact us for more information.