Promotional Advertising Articles

Affordably Market Your Small Business with Promotional Products

With over 800,000 promotional items to market your business with, here's some tips on how to select the right one.

In today's information-overloaded world, it can be difficult for small businesses to attract and retain customers.  Promotional products offer a unique opportunity for your business to achieve name visibility and maintain your target market base. 

The promotional products that you choose are limited only by your own creativity. They can range from traditional items such as calendars, coffee mugs, and T-shirts to innovative and unique items like candy and nuts, cell phone holders, MP3 players, and first aid kits. Whatever items you pick, they should all boldly display your business name and contact information. 

Here are some tips to maximize your promotional product investment and choose the right item to meet your promotion goals.  

Set clear goals for your promotion.

Think about what you want these products to do for your business. Should they build company awareness? Boost sales? Provide a way to thank your customers for their business? Have clear goals in mind from the start in order to purchase items that make sense for your business.  

Come up with a budget and stick to it.

Putting your logo on a coffee mug or a mouse pad tells customers that you've arrived and you're serious about your business. Avoid overspending: Identify your costs up front, factor them into your overall marketing budget and pricing strategy, and keep track of all expenses, especially indirect costs like shipping and handling and storage. 

Seek out partnership opportunities.

If you'd like to offer gifts at one of your events, ask one of your suppliers to share the cost. In exchange, recognize them by placing their logo on the gift. Joint promotional efforts strengthen relationships with suppliers and make a statement about your commitment.  

Recognize the limited shelf life of many promotional products.

Don't buy more than you need. A lot of businesses have stockrooms full of outdated or out-of-season promotional items. Promotional items can be a silent salesperson for your products or services. Keeping these tips in mind will help you to make the most of your promotional items' potential.  

If you would like more information on how we can successfully market your small business with promotional products, contact us.