Tradeshows can be one of the best places to promote your business, product or service. Here's some tips for getting the most out of your promotion.
If you've ever been to a tradeshow, you know you can expect to walk out with a bag full of free promotional items. Chances are the bag was a free giveaway as well (that's one of our favorite promotions). When you get back to the office, which items do you take a second look at? Do they effectively convey the message they were intended for? Is the promotional item useful enough for you to keep and use it?
These are the types of questions you need to ask before you take the plunge into tradeshow promotional giveaways. Your money is best spent on items that will be used, remembered and appreciated. If you are thinking about tradeshow promotional advertising, as yourself the following ten questions before purchasing your giveaways:
1. What are you trying to achieve with your giveaway item?
Your giveaway items should be designed to effectively and clearly promote your message. The item itself should also fit well with your line of business or the message conveyed.
2. How will your giveaway promotion be selected?
There are thousands of different promotions that work well at tradeshows and conventions. To select the right item you need to decide what your objective is. Are you promoting a theme, educating your audience, or trying to convey a specific message? Deciding what the purpose of your promotion is will help make the product selection easier.
3. How much are you willing to spend on your tradeshow giveaway?
Establish a budget for promotional items as part of your tradeshow marketing plan. This helps the selection process by filtering out items that are too expensive, or too cheap. Specialty items generally get less expensive with higher quantities, and artwork and shipping can be extra expense.
4. Who will receive your promotional giveaways?
At many tradeshows, exhibitors have on-table freebies that anyone walking by can grab. But behind the table, they may have more expensive items that are reserved for booth visitors showing special interest in their products or services. Determine ahead of time whether you want to have special giveaway items for your preferred visitors or possibly existing clients that stop by to chat.
5. Who qualifies to receive a giveaway tradeshow gift?
You can have a fish bowl that visitors put their business card into and in return receive a premium item. Maybe you have a demonstration for interested visitors that may justify a reward. Promotional items are better remembered if the receiver has interaction with the giver. For this reason, avoid leaving them on the table for anyone to take. Encourage visitors to interact and offer them a giveaway for their time.
6. Can you prequalify prospects ahead of the tradeshow?
If your tradeshow requires registration, the promoter will have a list of participants. Use this list to mail a coupon for a higher-end promotional item if they stop at your booth. You get double the impressions on the visitor and they receive a memorable incentive for stopping by.
7. Does your promotional item compliment your marketing message?
If you have a specific theme or message for the trade show, choose an item that follows that message. For example, if you are a swimming pool installer, give away rubber ducks with your business information imprinted on them. One of the most effective ways to keep your promotion visible is to gear it towards children. Visitors often visit booths just to "pick up something for the kids". These items stick around a long time and when it comes time for those visitors to put in a pool, they've read your name literally hundreds of times while give their kids a bath.
Asking these questions can help get you focused on the right tradeshow giveaway. We encourage you to contact us if you have a tradeshow coming up and need some memorable giveaway ideas.